We’re working with the 140-year-old French lingerie group Chantelle to reshape their retail offer and develop a new brand and store concept: CL. We helped them shape the brand strategy, visual identity, launch campaign and art direction for both photography and film. We collaborated with retail designers Brinkworth to design a new CL store that modernises the lingerie retail experience.

We subsequently went on to help reposition and rebrand the rest of their portfolio of businesses such as Chantelle and Passionata, aligning them with this new focus.