Scheybeler+company originated this concept for a racing bike for pattern designers Eley Kishimoto and Italian bike manufacturer Cinelli. We produced the bike, featuring Eley Kishimoto’s signature ‘Flash’ pattern, for the ‘Flash On’ exhibition for London Fashion Week.
This project was a collaboration with Laura Fletcher, DSC and photographer Camille Mcmillan. We also produced a short animated film designed to mirror the movement of the op-art pattern.